Have you ever struggled to get your messages to stick? Have you ever wondered whether there is a way to influence people without pushing data and analysis at them? Has driving change and transformation in your team or your company been a challenge?
Using stories is a potential solution to all of the above.
We know informally that stories are engaging – we tell them at dinner parties and people listen and they ‘get’ what we are saying – and they remember it. Yet, few leaders systematically use storytelling to communicate ideas, convey their organizsation’s values, or inspire their people.
Since 2013, Indranil Chakraborty (IC), the founder of StoryWorks, has been helpings organisations and leaders be more impactful in their communication by harnessing the power of stories to make their key messages like vision, value, strategy and change communication stick with their employees. Other powerful uses that StoryWorks puts business storytelling to are in diverse areas like employee engagement, knowledge management, and behaviour change.