Tony Evans

A leading voice on AI, leadership, and team transformation, Tony Hughes-D’Aeth helps organisations build adaptive, future-ready teams that thrive in the age of artificial intelligence. In his insightful and practical keynotes, the team coach, leadership advisor, and bestselling author equips leaders with strategies to harness AI as a tool for collaboration, innovation, and human performance. His work focuses on helping organisations navigate technological change while strengthening culture, connection, and leadership capability.

Tony is the author of the bestselling book Generation AI, inspired by his postgraduate research in Business Psychology at Heriot-Watt University Dubai, where he explored generational attitudes toward leadership in the UAE. His work highlights how organisations can unlock the complementary strengths of different generations to maximise the opportunities created by AI and digital transformation.

A qualified practitioner of Systemic Team Coaching under Professor Peter Hawkins, Tony combines behavioural insight with data-driven thinking to help teams improve trust, adaptability, and performance. His unique approach also incorporates gamification and experiential learning, creating engaging experiences that strengthen collaboration and accelerate change readiness.

Alongside his coaching and speaking work, Tony is an active investor, advisor to measurement companies, and co-owner of the Dubai-based manufacturing and ecommerce business Siluet. He also continues to consult in the field of Marketing Science, drawing from his previous leadership role across EMEA at Meta, where he specialised in marketing effectiveness and causal analytics.

Beyond his professional achievements, Tony is passionate about ensuring technology enhances rather than replaces human capability. His core message is clear: organisations succeed in the AI era when leaders empower people to adapt, collaborate, and grow alongside technology.