About: Subir Chowdhury

Subir is recognized as one of the “50 Most Influential Management Thinkers in the World” by Thinkers 50

Subir Chowdhury

His client list includes global Fortune 100 corporations and industrial leaders

A chairman and CEO of ASI Consulting Group, LLC, a global leader on strategic initiatives, quality consulting, and training.

Subir Chowdhury is chairman and CEO of ASI Consulting Group, LLC, a global leader on strategic initiatives, quality consulting, and training. Under Subir’s leadership, ASI Consulting Group has helped hundreds of clients around the world save billions of dollars and increase revenues. Subir has worked with many organizations, large and small, across diverse industries including manufacturing, healthcare, food, government, and nonprofit organizations

His client list includes global Fortune 100 corporations and industrial leaders such as American Axle, Berger Health Systems, Bosch, Caterpillar, Daewoo, Delphi, Fiat-Chrysler, Ford, General Motors, Hyundai Motor Company, ITT Industries, Johns Manville, Kaplan Professional, Kia Motors, Leader Dogs for the Blind, Loral Space Systems, Make It Right Foundation, Mark IV Automotive, Procter & Gamble, the State of Michigan, Thomson Multimedia, TRW, Xerox, and more.

Subir is recognized as one of the “50 Most Influential Management Thinkers in the World” by Thinkers 50 of London, UK. Hailed by the New York Times as a “leading quality expert” and by BusinessWeek as “The Quality Prophet,” Subir is the author of fifteen books, including several international bestsellers, The Ice Cream Maker (Doubleday Random House, 2005), The Power of Six Sigma (Dearborn Trade, 2001), and Management 21C (Financial Times, 1999). His books have sold more than a million copies and have been translated in more than twenty languages.

Subir’s 15th book, The Difference: When Good Enough Isn’t Enough, will be released in February 2017 as a lead title by Crown Business, an imprint of Penguin Random House. This inspiring book shows individuals how to develop a caring mindset—one that includes straightforwardness, thoughtfulness, accountability, and resolve (or STAR). A powerful guide for anyone in any position, The Difference shows you how to be the difference at work, home or in your community.

Subir is an honorary member of the World Innovation Foundation (WIF) and has been inducted into the Engineering, Science and Technology Hall of Fame and honored by the Automotive Hall of Fame. He is a recipient of the Society of Manufacturing Engineers’ Gold Medal, the Society of Automotive Engineers’ (SAE) Henry Ford II Distinguished Award for Excellence in Automotive Engineering and the American Society of Quality’s first Philip Crosby Medal for authoring the most influential book on quality. The Society of Automotive Engineers established the Subir Chowdhury Medal of Quality Leadership, an annual award that recognizes those individuals who promote innovation and expand the impact of quality in mobility engineering, design, and manufacturing. The United States Department of Homeland Security presented the “Outstanding American by Choice Award” to Subir for his contributions to the field of quality and management.

Subir is also an active booster of education and development of global thought. Each year the Subir Chowdhury Fellowship on Quality and Economics is awarded by both Harvard University and the London School of Economics and Political Science to a doctoral and postdoctoral students respectively to research and study the impact of quality in the economic advancement of a nation. His philanthropic efforts through the Subir & Malini Chowdhury Foundation focus on the education of those less fortunate in the world.

In 2014, the University of California at Berkeley established the Subir & Malini Chowdhury Center for Bangladesh Studies—the first of its kind in any academic institution in the United States. The center awards graduate fellowships, scholarships, and research grants that focus on ways to improve the quality of life for the people of Bangladesh. In 2017, the Indian Institute of Technology (IIT) in Kharagpur established the ‘Subir Chowdhury School of Quality and Reliability’; a first of its kind school in India that offers masters and Ph.D. programs in the field of quality management and planning. The program is also committed to bring ‘quality awareness’ to the forefront of national prominence in India.

Born in Chittagong, Bangladesh, Subir received his undergraduate degree in aeronautical engineering from the Indian Institute of Technology (IIT), Kharagpur, India, and his graduate degree in industrial management from Central Michigan University, Mt. Pleasant, Michigan. He has received distinguished alumnus awards from both institutions, as well as an honorary doctorate of engineering from the Michigan Technological University. Subir is frequently cited in national and international media. He delivers keynote addresses around the globe sharing the stages with heads of state and business leaders. He lives with his family in Los Angeles, California.




“A no-nonsense book full of real-life case examples, practical tips, and proven strategies. If you’re looking to make quality a way of life, this is definitely the book for you.”

- Jim Kouzes
Coauthor of the bestselling The Leadership Challenge

“Most management strategies are great in theory. But how does a line executive put it to use? The Power of LEO shows us how in practical, down-to-earth terms and anecdotes. A most useful read!”

- Jim Lawrence
CEO, Rothschild North America and former Vice Chairman and CFO, General Mills

“The Power of LEO will be beneficial to any organization that utilizes its principles and incorporates them into their culture. Subir Chowdhury’s LEO is guaranteed to produce results.”

- Michael King
CEO and National President, Volunteers of America

“We have applied LEO in my hospital and it works. Subir Chowdhury’s book will serve as a powerful reminder to the healthcare industry that its primary goal is to develop, enhance, and delight its most important customer: the patient.”

- Mark L. Rosenblum
M.D., Chair, Department of Neurosurgery, Henry Ford Health System, and Vice President of Clinical Programs, Henry Ford West Bloomfield Hospital