About: Erica Dhawan
Erica Dhawan
Leading Authority on 21st Century Teamwork, Collaboration, and Innovation Erica serves as a member of the Aspen Institute Socrates Society
As we continue to experience an increasingly digital world where work practices are changing at a blistering pace, Erica shares innovative
strategies to unlock the collective power of teams, build a culture of trust across any distance and create authentic engagement to ensure competitiveness. Rated #1 on the Top Women Keynote Speakers list, Erica frequently appears in the Harvard Business Review, Fast Company, and The Wall Street Journal. Erica speaks on global stages ranging from the World Economic Forum at Davos, to the US Army, to companies such as Coca-Cola, FedEx, Goldman Sachs, Walmart, and Cisco. She holds degrees from Harvard University, MIT Sloan, and The Wharton School.
Selling Value in a 21st Century Marketplace: The Power of Connectional Intelligence
Selling value in a 21st century marketplace demands a significant transformation in go-to-market strategies and a profound evolution in salespeoples’ omnichannel communication skills and competencies—where up to 70% of sales interactions are virtual-first. We no longer rely solely on the lean-in, handshake, and eye contact. Today, reading virtual cues carefully is the new listening and writing emails clearly is the new empathy.
Erica Dhawan, author of the WSJ bestselling books Get Big Things Done and Digital Body Language, is the go-to expert helping salespeople become superconnectors to decode the new signals and cues of prospects and customers by mastering the power of Connectional Intelligence. In this keynote, learn the differences between the buyer’s brain during virtual interactions and in-person meetings, how to tackle the unconscious cognitive bias in both in-person and digital sales interactions, and how to elevate your presence and increase your level of influence using omnichannel communications. Salespeople will leave blown away by how to better connect with customers, build stronger relationships, and drive sales success in the modern age.
Learning Outcomes:
- Decipher Digital and In-Person Body Language: Master the ability to read and respond to the subtle cues of your prospects and customers, both online and offline.
- Optimize Omnichannel Communications: Embrace and effectively utilize a variety of communication channels, tailored to your prospects’ and customers’ digital and generational preferences.
- Craft Personal and Emotional Experiences: Create compelling virtual experiences that keep prospects engaged and eager for more in-person and virtual interactions.
- Balance Real-Time and Asynchronous Communication: Strategically use real-time interactions (live meetings, phone, video, chat) and asynchronous methods (email, text, social media) to maximize engagement and productivity.
Books
