About: Jerome Joseph

Dr Jerome Joseph is a brand experience strategist, brand coach, and a best-selling author of 8 books on Branding.

Jerome Joseph

Strategist. Brand Coach. Best-selling Author.

Innovating Brand Differentiation and Creating Extraordinary Branded Experiences over the past 24 years in 35 Countries.

Jerome Joseph, CSP, Global Speaking Fellow, PMC, is a brand experience strategist, brand coach and best-selling author of 8 books on Branding. In 2020, he was Ranked Number 2 in the world as a Global Brand Thought Leader.

He is an award-winning Brand & Customer Experience Strategist & Speaker focused on Brand Strategy, Brand Experience, Internal Branding, Personal Branding, Digital Branding and Customer Experience and is a best-selling Author of 8 books on Branding.

With more than 24 years of branding experience, delivering programs in more than 35 countries and working with over 1000 Brands, Dr. Jerome has become a master in innovating brand differentiation and creating extraordinary branded experiences. With his past experiences as a CEO & Board Member of a public listed brand agency & group, Jerome brings real life brand expertise to the stage. He runs his signature programs and keynotes Internal Branding (Building Brand Champions in your organisation), Brand Strategy Mastery (Strategies to Build a World Class Brand), Branded Customer Experience, Personal Branding and Digital Branding 5.0.

His experience in working with global brands has led him to become one of the early pioneers and advocate of internal branding – an employee and company culture- focused approach to branding- as well as driving brand across people, customers and organisations. Dr. Jerome has worked with clients from different industries; from education and healthcare, finance and non-profit organisations. He has created an impact to more than 1,000 brands in 35 countries such as Pfizer, Dell, BASF, SENAAT, Prudential, AIA, Singapore Sports Council, QIAGEN, SAP, Asia Pacific Breweries, Singtel, Master Builder Solutions, Petronas, Honeywell, DBS and many more.

His cutting-edge thinking, solid case studies and systematic approach to brand building have enthralled audiences around the world, making each of his programs a truly memorable one. His talent for story-telling and knack for précising experiences into impactful bite-sized lessons, have garnered rave reviews from clients. The combination of relevant practical experience, global expertise, and proven speaking skills makes Dr. Jerome a credible, sought-after speaker in the market.

Dr. Jerome is also an accredited Professional Management Consultant (PMC) with Business Advisors and Consultants Council (SBACC)- a designation for top tier proven management consultants. He is also a Certified Speaking Professional (CSP), a designation awarded to the top 12% speakers in the whole world. He also obtained his Global Speaking Fellow, which is an award for speakers with global experience and expertise and is one of the 31 speakers in the world to receive it. To date, only the top 0.05% of Speakers hold this highly prestigious designation globally. In 2018, Dr. Jerome was recognised as a Top 30 Global Brand Guru and is the only Asian based in Asia to make the list. In 2020 he was ranked No.2 in the World.

Sample of Keynotes, Workshops and Bootcamps:

Brand Strategy:

  • The Brand Playbook: Game Changing Strategies and Ideas to Win in the Marketplace Learn strategies to Win in the marketplace and establish a winning culture, a winning plan and a winning campaign.
  • Experience Branding: Establish Deep Audience Connection Through Our Brand Experience Framework Learn how to utilise consumer insights and our proprietary brand experience framework to create a deep and lasting connection between your brand and your audiences.
  • Lessons From The Legends: Asia Or Global In this powerful program, deep dive into the strategies, challenges and ideas from some of the most successful brands in Asia/World to apply in your own businesses to help you grow and stand out.
  • Once Upon A Brand: The Power Of Brand Story Telling This program covers the importance of crafting a Brand story that is compelling and authentic, as well as, leveraging the power of personal connection through stories to create lasting relationships with your customers.

Digital Branding:

  • Branding 5.0: New Media, New Conversations, New Experiences In the age of Disruption, learn how to conceptualise cutting-edge ideas that can help you engage your customers better and deliver a branded experience

Internal Branding-Based:

  • Internal Branding: Growing Your Brand From Within / The Brand Champion Mindset This program focuses on helping organisations create Brand champions and how organisations can instill a branded culture that is aligned to their brand and people.
  • Brand Leadership: Creating Leaders Led by Brand Purpose Understand how as a leader, you can drive brand alignment and growth within your organization.

Personal Branding:

  • TURN Me ON: Strategies To Build Your Personal Brand Learn how to stand out, make a difference, be memorable and deliver a worldclass brand through our proprietary 5D framework of Personal Branding strategies.
  • Branded Social Selling: The Power of Personal Branding to Drive Sales Transform your approach to sales and social selling and drive brand value for long term brand success through powerful Personal Branding

Customer-Based:

  • Branded Customer Experience: Staging ExtraOrdinary Branded Experiences Create a brand driven Customer Experience (CX) that turns your customers into raving fans.
  • Brand Loyalty: How To Transform Customers To Raving Fans Learn how to use the right brand tools & strategies to engage your customers and drive brand loyalty.

Books:

Videos:

Testimonials:

“Jerome is amongst one of THE most passionate individuals I have met on branding. We worked with him to conduct our internal brand engagement for our rebranding. He infected us with his energy, enthusiasm and 5Cs, which he did successfully. Now all employees of Senaat believe in the 5Cs and how to deliver our brand values consistently through all our touch points.”

- Mubarak Al Ameri
Vice President - Corporate Communications, Senaat

“We were very pleased to have worked with Jerome as they created a unique brand for us to bring us into the next level.“

- Ms. S. Reavathi Communication
Head of Unipro Software Pte. Ltd.