Jerome Joseph, CSP, CSPGlobal, PMC, is a brand experience strategist, brand coach and best-selling author of more than 5 books on branding. His experience with world-acclaimed brands have led him to becoming one of the early pioneers of internal branding – an employee and company culture focused approach to branding as well as driving brand across people, customers and organisations. With more than twenty years of branding experience under his belt, Jerome is a master in innovative brand differentiation and creating extraordinary branded experiences. Jerome runs programs and keynotes ranging from Internal Branding (Building Brand Champions in your organisation), Brand Mastery (Strategies to Build a World Class Brand), Branded Customer Experience, Personal Branding and Asian Brand Strategies based on Lessons from the top 30 Asian Brands.
Jerome has impacted more than 1000 brands in over 30 countries such as Pfizer, Dell, BASF, SENAAT, Prudential, AIA, Singapore Sports Council, QIAGEN, SAP, Asia Pacific Breweries, Singtel, Master Builder Solutions, Petronas, Honeywell, DBS and many more. His cutting-edge thinking, solid case studies and systematic approach to brand building has enthralled audiences all around the world, making each of his programs a truly memorable one. His love for story-telling and talent for distilling experiences into succinct, bite-sized lessons has garnered rave reviews from clients.
Creating long-term customer loyalty starts from the inside and Jerome believes that every organization, big or small, has the ability to create a branded internal culture focused on the customer. As the Global Brand Engagement Director and Head Brand Coach of leading brand consulting agency The Brand Theatre Worldwide, Jerome has worked with clients from all industries – from education and healthcare, to finance and non-profit organizations.
“Jerome is amongst one of THE most passionate individuals I have met on branding. We worked with him to conduct our internal brand engagement for our rebranding. He infected us with his energy, enthusiasm and 5Cs, which he did successfully. Now all employees of Senaat believe in the 5Cs and how to deliver our brand values consistently through all our touch points.”
“We were very pleased to have worked with Jerome as they created a unique brand for us to bring us into the next level.“