Success is a team sport. When you look for other people to help you achieve your goals, one of the fastest and easiest ways to find them is to be introduced by someone who has already made the connection. In other words, network your way to success.
Unfortunately, most people aren’t as effective at networking as they would like – or should be based on their efforts. But don’t worry … there’s a solution:Business Networking and Sex: Not What You Think, the new book from my dear friend, Dr. Ivan Misner.
One of the world’s leading experts on successful networking, Ivan is the visionary founder of BNI, the world’s largest networking organization, with more than 5,900 chapters around the world. Business Networking and Sex: Not What You Think presents cutting-edge information about the impact that gender can have on an individual’s networking efforts and level of success in business.
Entertaining and insightful, the book is based on the findings from a four-year-long survey that Ivan conducted with his co-authors, Hazel Walker and Frank De Raffele. Participants included more than 12,000 businesspeople from every populated continent of the world.
In addition to understanding how to build stronger relationships with members of the opposite sex through effective communication, you’ll discover how to form stronger teams and more trusted relationships, close more sales, give better customer service, and negotiate better deals by knowing how our gender opposite thinks differently than we do.
Here are just some of the points the book brings to light:
1. Are Transactional, not relational
2. Network more often, but seem to be less satisfied with their results
3. Believe self-improvement comes from doing it on their own, not learning from others
4. Building credibility by stating their credentials, contacts and successes
1. Are all about the relationship, not the transaction
2. Network less often, but network longer and are more satisfied with their results
3. Believe self-improvement comes from a variety of sources and doing it themselves is not one of them
4. Build credibility by getting to know another’s character, family and personal issues
We’ve know for years that men and women think differently. Finally, here are the specifics about how differently we see things when it comes to relationship building and communication in the work environment (not to mention the non-work environment!).
Relationships are essential to success. If you want to become a master networker and build mutually beneficial relationships with both genders, I highly recommend you pick up a copy of Business Networking and Sex. What you’ll learn is not only sure to surprise you, it will likely revolutionize the way you interact with the opposite sex.